Magic of Color Psychology in Small Business Website Branding
Did you know? Studies suggest that up to 90% of an initial impression of a business can be influenced by color alone (Hubspotblog).
Understanding color psychology is one of the most critical points for every startup to give an initial boost to its marketing.
Making attractive color schemes acts as a pivotal anchor for fostering new leads and potential customers.
Regardless of attraction, a different pattern resembles multiple meaningful memos about your brand’s story.
In this blog post, we are going to take a comprehensive overview of these segments and understand how it will maximize your business leads.
Let’s begin!
Color is Your Secret Weapon
Although a well-known trade secret, color can greatly influence a consumer’s buying habits.
If you are willing to open an online e-commerce store, you must think a good website and logo design are enough. But maintain a constant scheme throughout your
Straights Research claims that 85% of consumers say color is the driving factor when buying a product. A further 80% believe a brand’s colors can sway consumer confidence.
Even a simple change can dramatically affect how your audience reacts. Several years ago Facebook changed its “sign up” button from green to blue. As insignificant as it was, the color change spurred many users to create Facebook accounts.
According to Meta, the switch was instituted to make it visually appealing and increase user engagement. And guess what? It worked.
Intriguing Insights Using a consistent color scheme across platforms can significantly increase brand recognition by up to 80%. (Hubspotblog).
How to Choose Your Website Color Palette
First, consider the message you want to convey. What should your website’s overall look and feel be? Are you aiming for high-end elegance or a quirky, casual vibe? These choices should align with your brand voice and marketing strategy.
Next, ask yourself if your selected shades align with your product or service offering. A report says that companies are experimenting with contrast and minimalist designs to work out their best strategy. The impact of these changes can be huge. For instance, VegasSlotsOnline changed their call-to-action buttons from green to yellow and experienced a surge in conversions of 175%.
Black is often associated with elegance and sophistication, creating an air of mystery. This color is a perfect fit for an online store specializing in men’s designer wear or a luxury car rental service.
Various shades of blue are ideal for tech startups and software companies because they evoke feelings of trust and security. On the other hand, orange is frequently used in online shopping; it sparks excitement, making it perfect for calls to action and impulse purchases.
Getting to Grips with an AI Website Builder
Hocoos states that AI website builders are particularly beneficial for small businesses. This tool allows you to create a professional-looking website within minutes, supported by a customer service team. You’ll have access to free website hosting, website creation tools, AI features, and a free custom domain name.
Here’s where color psychology becomes important. With the effective and innovative power of AI, you can design unique logos and layouts tailored to your business.
The AI logo generator is perfect for developing a strong brand identity, while the AI image editor eliminates unwanted elements and produces high-quality visuals.
You can explore different layouts and color schemes all while having creative control.
Statistical Analytics This infographic here shows the demographics of different benefits after the implementation of color psychology.
Picking Your Primary Color
A website’s primary color accounts for about 60% of a website’s color when following the 60/30/10 rule.
Taking color psychology and context into consideration, pay attention to the following shades and their meanings:
Once you’ve determined which is right for you, then you can pick your secondary colors.
Soft, muted colors create a distinct vibe compared to bright, vivid ones. A monochromatic blue scheme feels calming and soothing. The complementary blue and orange scheme appears playful and energetic.
Accent tones are used with restraint, meaning they should only take up about 10% of a website’s color palette.
The accent color often contrasts sharply with the primary color, making it stand out and draw attention to key elements like buttons and links.
Color Within the Lines
Color is only one of several website design principles. Typography, layout, and UX are as important when building your branded website. Creating a powerful small business website entails strategy and setting measurable objectives.
Engage your customers on how best you can improve processes, and always be open to taking on constructive feedback. A well-designed and efficient website is your golden ticket to increased revenue and loyal clients. Ensure to check all the parameters above required to create a perfect color pattern palette for your business and grow your lead generation practices effortlessly.
