Repurposing Old Content with AI: Using Upscaling and Image Generation for Modern Business Branding

 “Dig into every industry, and you’ll find AI changing the nature of work.”

—Daniela Rus (Computer Scientist)

As a business owner, I do not expect my customers to be entertained by the same old content for long. However, creating fresh graphics for each project can be quite expensive. This is where it becomes complicated, I can’t leave that same content for long, and investing huge sums in this is out of the question for me. 

So what now? Is there any solution to help me seek the balance between the two? Well, yes there is, after putting a lot of thought, I decided to utilize AI tools like Dreamina for repurposing old content using its image upscale feature. You might not know, but at 69%, image generation is the most common reason marketers use generative AI.  (Exploding Topics: Generative AI Statistics)

This might have raised several questions in your mind. Read on to find out the answer to those as I tell you all about upscaling outdated visuals with AI. 

How Old Content is Still Relevant for Business Branding

All the content my team and I have created in the past still holds a great deal of significance for us. The information we provided in it is not only relevant, but also conveys our story effectively and engages our audience quite well. 

But as you may know, fresh content gets more traffic within the first couple of weeks of publishing. That is why we need to update it in a timely manner to keep it pertinent and to get the most out of it. 

Another way we use our old visuals is by running social media throwbacks, and retro-themed campaigns which entertain our audience and work really well for us. 

How AI Can Be Used to Generate Images for Modern Businesses 

We require fresh images for different advertisement and marketing campaigns and like I said before, starting everything from scratch and doing it all manually can be costly. This is where AI comes to the rescue for us. 

We utilize Dreamina, an AI image generator that helps us keep our content up to date and even generate suitable images just by entering descriptions for our desired outcomes. This way, we are able to cut costs on branding and perform better in this highly competitive and dynamic business landscape. 

On that note, the global AI image generator market is on the rise and is expected to grow at a CAGR of 17.7% from 2024 to 2030.

Why Choose Dreamina?

There are several AI image generator tools available, but still I trust and choose Dreamina. You may ask why. Well, it is because of its sophisticated features, user-friendly interface, high-quality results, and cost-effectiveness. 

No matter if you own a large firm or just a startup, this can effectively match your requirements and help you create content or upscale the old one.  

How Dreamina Transforms Outdated Content

Utilizing Dreamina to transform old content is really easy. To make you understand better, I have listed down the three simple steps that support me achieve the desired results:

Step 1: Upload your image

From the main interface of Dreamina, opt for “create on canvas” to start the upscaling process. Click on “Upload image” to add a low-quality image. Adjust the size of the canvas to match the image by using “Fit to content”. 

Step 2: Use the image upscale feature

Next, click on “Upscale” on the toolbar to change the quality and resolution of the old image to a higher-definition one. In just one click, make your outdated image into a new, attractive one. 

Step 3: Finalize and download

Once the image is upscaled, use Dreamina’s AI features like inpaint, retouch, and expand to enhance your old image even more. Once you’re satisfied with the results, click on “Export” to download your image in JPEG or PNG format. 

Best Practices for Upscaling Old Images 

Repurposing old content can bring as good results as creating fresh graphics from scratch. Some of the best practices that I implement while upscaling outdated images to get the most out of it are as follows: 

• Retro-themed Advertising Campaigns: For us, social media is the perfect platform to convey our stories and interact with our audience. Creating retro-themed content by upgrading vintage images through Dreamina enables us to attract more attention from our clients, resulting in successful drives. 

• Customizing Logo for Special Projects: We use Dreamina’s AI logo generator to rebuild our classic logos for special occasions like anniversary promotions or launching limited edition products.

• Designing Before and After Visuals: Before and after visuals demonstrate our growth and tell our stories. Using Dreamina to restore our old photos and then arrange them next to each other helps us showcase our progress and engage our audience better. 

• Effectively Utilizing Dreamina’s Features: Dreamina offers countless features, from its AI capabilities to a wide variety of text fonts, layouts, and colors. We utilize these to transform outdated, posters, brochures, and ads into fresh and more appealing content.

FUN FACTS 
75% of professionals expect that generative AI will cause “significant or disruptive change in the nature of their industry’s competition”

Final take 

Old content can still be very useful for modern business branding. AI-powered tools can allow you to repurpose your outdated images by using the upscaling and image generation features. 

One such solution is Dreamina, Its AI capabilities prove to be significantly useful for businesses from new ventures to large enterprises. 

Using Dreamina for special campaigns, customizing logos, and designing better visuals can help businesses enhance their campaigns and save huge amounts on branding and advertising. 

So, what are you waiting for, explore Dreamina’s exceptional features today and effectively upscale your old content for modern branding!

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