How to Attract Top Talent: A Guide for Employers

Out of a huge pool of unemployed but talented people, picking out the right employee for your workplace is one of the key talents. According to data, 73% of employers struggle to find qualified candidates, the stakes have never been higher. 

But keeping everything aside, what are some qualities that staggering talents are looking for in a company? Well, good employees are not just looking for a paycheck these days, they also expect other perks from their job like room to grow and a healthy working environment. 

Hence, to attract good employees, you need to stand on their expectations first. To become a business that will attract top talent, follow this guide to help you work towards being a company where everyone wants to work.

Build a Strong Employer Brand

Employer brand stands for the image you want job seekers to see when they look into your company. There are many ways to start building a strong employer brand, but the key things you should do are: 

• Promote good company culture, 
• Leverage employee testimonials, and 
• Be Always transparent about your company’s mission.

Let’s discuss these points in detail.

Promote a Good Company Culture

Ensure highlighting your company’s values, work environment, and employee experiences when talking to candidates. In case of a face-to-face interview, it is good to walk the candidate through the office so that they can see what it feels like to work there. 

Leverage Employee Testimonials

Sharing employee success stories and letting current employees share their testimonials with candidates is a great idea. The candidate can get an idea of how business operations run. The candidate can feel if the people working at your company are a good fit for them. 

There are instances when meeting like-minded people is enough to convince someone to join the workplace.

Be Transparent About Your Mission

Since orientation, inform the fresh candidates about what drives your business and the values you and your employees hold. Emphasize how they can be a part of the mission and make an impact in the company. This will make them feel like they will play a major role in the company, and that they are valued.

Streamline the Hiring Process

The steps or stages in the hiring process must be fewer and straightforward. Going through a number of rounds can be exhausting for candidates. As a solution, you can brainstorm on finding ways to condense and streamline the hiring process will help keep candidates around until the final selection. 

Simplify Your Application Process

Similar to the previous step, try to avoid lengthy application forms and make sure you offer multiple ways in which candidates can apply for the open position. To do this, you should always allow mobile access to your application forms as well as physical.

This way, not only does the process become convenient, but also helps candidates of different preferences to submit their applications.

Fast-Track Top Candidates

Whether you are looking for a CEO or an hourly worker, there will always be candidates who are more qualified to do certain jobs than others. Using services like Perth labour hire helps to filter through candidates to find those whose CVs are most compatible with the available position in your business. This way, you can spend more time getting to know top candidates better instead of doing too many initial interviews for candidates who turn out to not be qualified.

Offer Competitive Compensation and Benefits

While money is not everything, everyone has a job because their first need in life is to have enough money for their survival. Offering an adequate salary is a major factor when candidates are going through the hiring process, so ensure staying up-to-date on competitive salaries and sufficient benefits.

Here are 5 common benefits that a company should provide to its employees:
Competitive salaryHealth insurance (medical, dental, vision)Retirement plans (401(k) or pension)Paid time off (vacation, sick leave, holidays)Flexible work arrangements (remote or hybrid options)

Conduct Salary Research

When you are hiring someone for a position that hasn’t been vacant for many years. It is noteworthy to do some salary research from different companies with similar positions to make sure that the offer you make is sufficient. 

Provide Comprehensive Benefits

Benefits are almost just as valuable to candidates as their salaries. Things like health insurance and vacation days are all dear to them. This is especially true if potential candidates are supporting a family and health insurance is necessary. Make sure that you are always treating your employees well by offering them all basic benefits like medical and dental insurance, as well as good vacation time and other perks like maternity and paternity leave.

Create Opportunities for Professional Growth

When a person enters a company, they have high hopes of making a difference in the company and being able to move up over the years if they stay. To sustain such positive feelings in their mind, here are some tips that you must follow:

Offer Training and Development Programs

A big incentive to hire and retain talented employees is to offer them paid training (probationary period) and development programs. This could be as simple as in-office training and as beneficial as funding a Master’s degree. 

If a candidate is offered opportunities like these to grow in their field while also getting paid, then they will be more motivated to stay with your company for years to come. 

Foster a Culture of Learning

Make efforts to create a work environment where you always have guest speakers coming in and offer fun educational days. It will not only help in breaking up the week, but also in keeping employees excited about the work that they are doing. 

Promote Work-Life Balance

If the pandemic taught the world anything, it is that it is possible to still successfully run companies while also allowing employees to maintain a work-life balance. These three tips will help you keep your employees happy year after year. Here is how you can ensure that:

Encourage Time Off

Having a policy that encourages employees to take time off when they are sick is a great way to show care for their well-being. This prevents them from working through illness and spreading it to others in the office. It will also show candidates that the health of your employees is paramount.

Offer Flexible Working Hours

If there is a candidate that you love but lives far away and has to work remotely or has a family and needs flexible hours. Showing that you are accepting of variations in the workday is a big perk for potential new employees.

Prioritize Employee Wellbeing

Support your employees’ well-being by offering perks like gym memberships and mental health resources. This not only attracts top candidates but can also improve employee productivity because they are taking care of themselves.

Foster a Diverse and Inclusive Workplace

The last and possibly the most significant factor to consider when looking for new talent is to show that your business is a safe and welcoming place. Candidates of all backgrounds will be much more inclined to join your team if they know that their uniqueness is embraced by the team. Having an already established team of people from all walks of life is a green flag for many people entering the workforce.

Finding talented candidates and attracting them to your business takes much more than just a salary amount. By showing that your business is welcoming, offers great benefits, encourages growth and development, and so much more you will make it stand out among the rest.

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