In 2024, the market size of Artificial Intelligence in fintech was valued at $44.08 billion. This number is expected to rise to $50 billion by 2029, highlighting the immense importance and value it has brought to the financial industry. Mainly used to transform aspects of customer service and assist with stringent risk management solutions, AI is a vital addition to the corporate world.
For any financial institution, big or small, navigating risk strategies, implementing comprehensive enterprise risk management software, and partnering with accredited and trusted experts in the industry will ensure you have access to invaluable experience and resources to achieve long-term success.

The Evolution of Fintech
Since the late 20th century, banks and other financial institutions have been automating and digitizing processes within their operations. From ATMs to digital deposits and mobile apps, technology has significantly influenced the way people transact financially.
Fintech has quickly expanded accessibility to banking products and services, streamlined many repetitive and mundane business processes, and simplified complex tasks for the average person to understand. Common examples of fintech include innovative software that combines application programming interfaces (APIs) with web-based services and mobile applications.
AI in the Fintech Industry
As the global market and the fintech industry become more digital, the quantity of data produced by transactions and other banking services continues to increase. Artificial intelligence (AI) can drastically streamline financial processes and enhance crucial business partnerships by gathering, analysing, and presenting relevant information. This information can be used to calculate risk, optimise financial analyses, forecast future business conditions, and support better planning and organisation.
As AI becomes more common within the financial industry, AI-powered apps and other machine learning algorithms will further simplify dataset analysis, automate more tasks, and generally improve data-driven decision-making.
Benefits of AI in Fintech
AI-enhanced fintech can be highly beneficial for a multitude of different clients who interact with financial organizations in some capacity. This can include everyday users, tech developers, strategists, industry analysts, and risk managers for financial institutions.
Credit Risk Assessment & Management
Banking comes with certain risks, and credit risk is one of the most common types. In the past, financial organizations developed credit risk models to more accurately predict the likelihood of customers repaying loans. This risk management strategy is one area where implementing AI can make a significant difference.
Thanks to its ability to process and analyse large quantities of data, AI algorithms can quickly and efficiently identify patterns and trends that may highlight potential risks before they have a chance to develop. For example, AI can help identify customers who are more at risk of defaulting on their loan payments, enabling banks to make better decisions when considering capital loans.
This can be achieved by using these algorithms to replace traditional statistical models for credit score calculations. It can quickly scan credit history, work experience, income, and past transactions, factoring in real-time changes and updated information to communicate accurate and reliable data. This will help to streamline the entire credit approval system.

Trading & Portfolio Management
AI has the ability to provide highly valuable insights and forecast changes in market trends, investments, or exchange rates. This can be achieved by using data analytics that account for news reports, economic indicators, current financial markets, and historical financial data.
By incorporating this wave of information, AI can proactively assist in automating trading and portfolio management by providing risk-versus-returns calculations and well-rounded financial advice. The beauty of these technologies is that they can be adapted and customized to perfectly suit individual needs and risk profiles based on economic goals and past investment decisions, making better-informed strategic decisions.
Fraud Detection
Another common risk banks often face is fraud. With AI models continually improving and evolving, these deep learning models are fantastic tools for recognising patterns and detecting any anomalies present. They can be specifically trained to identify fraudulent activities by comprehensively analyzing thousands of transactions in real-time, as well as monitoring behavior patterns and spending habits of users.
AI also has the capability to adapt to a variety of influencing variables, such as the geographic locations of users, purchase frequencies, the number of transactions, and the amount spent on each purchase. Alongside detecting fraud in customer accounts, these AI-powered solutions can also be incorporated into cybersecurity frameworks to detect vulnerabilities and threats online.

Virtual Assistants
AI-powered assistants have the ability to use natural language processing (NLP) and natural language understanding to successfully interact with customers through various channels, including popular chatbot interfaces. They can also be created to include user account information, policies relating to the bank’s tech infrastructure, and conversational AI to ensure their support language and approach are more personalized to the given subject, offering clients effective support at any hour of the day.
Furthermore, they can also be used to guide customers through new services or features, providing personalized recommendations that would be helpful to a customer’s financial goals and situation. Additionally, banks can use these virtual assistants to improve their own operational accuracy by automating mundane clerical tasks that may be subject to human error, assist in customer research, verify submitted documents, and support crucial risk management strategies employed across operations.